![](https://cdn.myportfolio.com/6084a722-065d-4522-a2e9-e13326831671/9b970c11-0c55-4c8b-bf90-663e4542c8f1_rw_1920.png?h=1452bb2c29852c0748e295b06141c7f2)
![](https://cdn.myportfolio.com/6084a722-065d-4522-a2e9-e13326831671/3bb27a1f-ba1c-4bee-b985-23e1841be76d_rw_1920.jpg?h=21391b24a1a8e40472302abcb2aca00a)
![](https://cdn.myportfolio.com/6084a722-065d-4522-a2e9-e13326831671/3226d026-5c41-4036-8d3d-d6f07bea5a44_rw_1920.jpg?h=359f03f0546006493d7aaeb9441cd423)
![](https://cdn.myportfolio.com/6084a722-065d-4522-a2e9-e13326831671/f28082e2-60b9-448d-9c2c-fbe5478a51bf_rw_1920.png?h=b800970e8cb0aae135a841a3c1addaf7)
![](https://cdn.myportfolio.com/6084a722-065d-4522-a2e9-e13326831671/2836f886-bfbf-4f13-a3ab-7346b6740d95_rw_1920.jpg?h=182960e67430ed2490ffc3d7a81469f2)
![](https://cdn.myportfolio.com/6084a722-065d-4522-a2e9-e13326831671/2e3ec9a7-e94f-44e1-9144-0a1994a76af1_rw_1920.jpg?h=5a69b151fbb0221377191b5795b6803b)
![](https://cdn.myportfolio.com/6084a722-065d-4522-a2e9-e13326831671/4ee60542-5282-46d7-8295-3fae4aefdbef_rw_1920.jpg?h=68574d165fb896b115a69b9833df9622)
![](https://cdn.myportfolio.com/6084a722-065d-4522-a2e9-e13326831671/033fa837-9816-4874-8e71-0369a8e1163e_rw_1920.jpg?h=0e5b14e9f829725e9d35d77a3bda52d4)
![](https://cdn.myportfolio.com/6084a722-065d-4522-a2e9-e13326831671/1f90bd4f-3c62-476f-8fc1-7c96a4162dc9_rw_3840.jpg?h=13f1e59f3a65c8d7c0bf068564a61885)
![](https://cdn.myportfolio.com/6084a722-065d-4522-a2e9-e13326831671/32bd9cd4-48fd-4c53-8883-2de523805e1b_rw_1920.jpg?h=a0314a3f99e04bd142e45096632f6098)
In 2015 BII+E was introducing themselves to the world and needed a visual identity. They were creating a network of experts who would inform policy in a changing, innovation-driven economy. To create their brand identity, we helped BII+E distil sophisticated content for their core network while remaining accessible to a much wider audience. Porter Hughes created a toolkit that allows BII+E to continue creating content within their visual identity guidelines.