Guilt Free Macarons Packaging
The objective in this self initiated project was to take an existing product and rebrand it for a different audience. I chose a product within the food and beverage category and decided to target a more health conscious user. Guilt Free Macarons are a luxurious French dessert, that have been rebranded as 30% less fat, with the same great taste. The package graphics were kept simple and clean yet elaborate to keep with the sophisticated and elegant French feel.
Branding, Graphic Design, Packaging
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